There’s no better way of understanding the spirit of Jaguar than getting up close to the vehicles themselves. Which is why we offer a range of thrilling Jaguar Experiences giving you access to the vehicles and the brand in ways you never thought possible.
EXPERIENCE DRIVES
THE ART OF PERFORMANCE TOUR
Experience the sheer thrill of driving Jaguar’s current crop of high-performance vehicles on the Art of Performance Tour - including the award-winning F‑PACE and blisteringly quick F‑TYPE.
JAGUAR EXPERIENCE DRIVES
Imagine yourself behind the wheel of a high-performance Jaguar taking high-speed corners on a track with a Jaguar Experience instructor at your side. You’ve just imagined a Jaguar Experience Drive.
TRAVEL
ICE ACADEMY SWEDEN
Our annual Ice Driving Experience helps you develop your skills amongst picture-perfect scenery. Will you join us?